Employer brandinG | Marketing | communications

Je​ssica Collins

“I create content and campaigns that inform, ​inspire, and compel action — especially ​those that showcase a company's unique ​mission, values, people, and culture."

Hello, I'm Jess (BCom) - a dedicated marketer, communicator, and specialist in ​employer branding with over a decade of experience in B2B, B2C, agency, and ​in-house settings across APAC and North America. I currently live in ​Vancouver, British Columbia, and I am grateful to reside, work, and enjoy life ​as a settler on the traditional territories of the Tsleil-Waututh (səl̓ilw̓ətaʔɬ), ​Squamish (Sḵwx̱wú7mesh Úxwumixw), and Musqueam (xʷməθkʷəy̓əm) Nations.

Life at STEMCELL (Off the Bench)

How can you motivate science professionals to explore ​career opportunities beyond laboratory work?

STEMCELL Technologies is dedicated to advancing scientific ​understanding. At STEMCELL, whether you are at the bench ​or elsewhere, your contribution aids scientists in conducting ​groundbreaking research.

Through the 'Day in the Life' series, the journeys of three ​STEMCELL employees are highlighted. They leverage their ​backgrounds in biochemistry and cancer genetics to excel in ​scientific sales roles. Transitioning from Co-op to Team Lead ​and Account Executive, they equip researchers in various ​fields with the necessary tools to drive cutting-edge life ​sciences research.

Attracting More Teachers to Northwestern BC

How can we boost the number of certified teachers in ​underserved areas like Northwestern B.C.?

SFU’s Professional Development Program (PDP) has ​successfully graduated over 20,000 teachers in B.C., ​establishing itself as one of the province's oldest and most ​effective teacher training programs.

Collaborating with Northern Lights College, SFU introduced ​a program variant (AHCOTE) that enables teacher ​candidates in Northwestern B.C. to undergo training in their ​local communities, eliminating the need for relocation (a ​major barrier to entry).

In 2021, a new campaign centered on a ‘regional approach’ ​utilized media, storytelling, social media engagement, ​community partnerships, and virtual events to advertise the ​program, resulting in an increase of 16 students enrolled in ​the program.

Teacher Education at SFU

What sets SFU’s Teacher Education apart? How do we ​generate interest and involvement in the program, from ​applicants and community partners?

SFU’s Professional Development Program (PDP) is one of ​B.C.’s oldest and most effective teaching programs. Its ​distinctive framework allows aspiring teachers to explore ​specific educational aspects or themes that capture their ​attention. An example is the International Teacher Education ​Module (ITEM), where participants can immerse themselves in ​diversity, global education, English as an additional ​language, and intercultural communication by teaching ​abroad in India or Mexico.

SFU highlighted the exceptional opportunities within the PDP ​by celebrating the tenth anniversary of the ITEM India ​module. Through a collaborative event with the Sambhota ​Tibetan Schools’ Society and the Tsengdok Monastery ​Association, program faculty, alumni, and current/future ​candidates came together to honor and share valuable ​insights into the program’s uniqueness and achievements.

Australian Financial Review’s Policy Series

Bringing together Australia’s most influential business ​leaders, disruptors, innovators, and policy influencers ​to shape a brighter future is a significant task.

In my role as Marketing Manager at Informa Connect, I ​designed and implemented marketing and ​communication strategies for over 20 major ​conferences, including the Australian Financial Review's ​National Policy Series in collaboration with Deloitte.

For more information about me, my work or how I can help you bring ​your employer brand and campaign ideas to life, please reach out.